Last updated: Feb 12, 2024
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Information We Collect
When you visit Hearth and Petals, we may collect the following types of information:
- Personal identification information: We may ask you to provide us with certain personally identifiable information, such as your name and email address, when you subscribe to our newsletter, submit a contact form, or participate in a survey or giveaway. We collect this information to provide you with the best user experience and to improve our services.
- Non-personal identification information: We may collect non-personal identification information about you whenever you interact with our website. This may include your IP address, browser type, the pages you visit, the time and date of your visit, and other similar details. This information is used to analyze trends, administer the site, and gather demographic information.
- Understand and save your preferences for future visits.
- Compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future.
You can choose to disable cookies through your browser options. However, doing so may affect your user experience and some features may not function properly.
How We Use Your Information
We use the information we collect in the following ways:
- To personalize your experience on our website and deliver content that is relevant to your interests.
- To improve our website, services, and content based on user feedback and analysis of our website's usage.
- To send periodic emails, if you have opted-in to receive our newsletter, containing updates, news, promotions, or related content.
- To administer a contest, promotion, survey, or other site feature.
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except for trusted third parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Hearth and Petals participates in various affiliate marketing programs, which means we may get paid commissions on products purchased through our links to retailer sites. This helps support our website and allows us to continue providing valuable content to our readers.
Hearth and Petals does not knowingly collect any personal information from children under the age of 13. If you believe that your child provided any kind of personal information on our website, we strongly encourage you to contact us immediately, and we will do our best to promptly remove such information from our records.