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Privacy Policy

Privacy Policy for Hearth and Petals

Last updated: 17 July 2026

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

At Hearth and Petals, accessible from hearthandpetals.com, the privacy of our visitors is of extreme importance to us. This Privacy Policy document outlines the types of personal information that is collected and recorded by hearthandpetals.com and how we use it.

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information We Collect

When you visit Hearth and Petals, we may collect the following types of information:

  1. Personal identification information: We may ask you to provide us with certain personally identifiable information, such as your name and email address, when you subscribe to our newsletter, submit a contact form, or participate in a survey or giveaway. We collect this information to provide you with the best user experience and to improve our services.
  2. Non-personal identification information: We may collect non-personal identification information about you whenever you interact with our website. This may include your IP address, browser type, the pages you visit, the time and date of your visit, and other similar details. This information is used to analyze trends, administer the site, and gather demographic information.

Partnership enquiries

When you use the Partner With Us form, we process the name, work email address, brand or company, website or product link, partnership type, budget, timing and pitch that you choose to provide. We use these details only to assess the commercial or editorial proposal, reply to you and, where relevant, discuss or manage a working relationship. Sending a partnership enquiry does not add you to a newsletter or other marketing list.

The form sends the enquiry to our fixed partnerships inbox through MailerSend. MailerSend processes the enquiry and delivery information needed to accept, deliver and report the message. The address you provide is used as the Reply-To address so we can respond; it cannot change the sender or destination. Message-open, link-click and content tracking are disabled for this form. You can read MailerSend's privacy policy.

We use Cloudflare Turnstile to reduce automated abuse. Cloudflare may process the challenge token, IP address and browser or device signals needed to decide whether a request appears genuine. You can read Cloudflare's privacy policy and its data processing information.

For rate limiting and duplicate-send protection, our site keeps only keyed hashes derived from the request identifier, enquiry fields, email address, IP address and provider message reference. The form code does not write the raw enquiry, raw email address or raw IP address to these operational database records or application logs. Rate-limit records expire after their short abuse-prevention window, and duplicate-send records expire within seven days.

To avoid silently exhausting our email provider allowance, the site also keeps anonymous aggregate counts of Partner-form delivery attempts by UTC date and UTC hour. These counters contain no name, email address, IP address, enquiry text or other visitor identifier. A date counter is deleted when it can no longer contribute to the current-date-plus-previous-30-dates enforcement window, and an hour counter is deleted when it can no longer contribute to the current-hour-plus-previous-24-hours enforcement window. They are retained only for those capacity-enforcement periods.

The actual enquiry is kept in the partnerships mailbox only for as long as reasonably needed to assess and respond to it, manage any resulting relationship, resolve disputes and meet applicable record-keeping obligations.

Tools, result emails and newsletters

You can use our planning tools without giving us an email address. If you choose “Email my result”, we use the details described below only to prepare and deliver the result you asked for. Asking for a result email does not sign you up for marketing.

What the result-email request contains

The request contains your email address, the tool you used, the version of the tool form, and only the bounded fields needed to recreate the result:

  • Plan Ahead: the short project name, project type, stage, available time, short space description, blocker, target date and short constraint you entered.
  • Saved Idea: the short idea name, feature to keep, room and change type, source type, light, fixed features, practical limits, spending range, available time, skill level, short constraint and deadline.
  • Paint Estimator: measurement unit, room or wall mode, dimensions, selected surfaces, trim area, openings, coats, surface type, application method, stated coverage and planning allowance.
  • Wallpaper Estimator: measurement unit, room, wall or ceiling mode, hanging direction, dimensions, roll size, trimming allowance, pattern repeat and match, and spare-roll choice.
  • Colour Palette: room, light and either (a) the fixed element, surface, region and two or three paint candidates, including their brand, name, finish and your bounded test observations, or (b) a screen colour value, desired feeling and source type.
  • Style Finder: the bounded room, material and colour answers you selected.

We calculate the result again on our server and send the resulting quantities, dates or practical recommendations in a fixed email template. We do not accept or send an uploaded image, image data, a source-image address, a page address, an arbitrary link or unrestricted notes. If a tool lets you use an image, the image stays in your browser; only an allowed source label and, where relevant, a derived six-digit screen-colour value are included in the request.

Delivery and abuse protection

MailerSend processes the destination email address, the allowed result fields and the finished service message so that it can deliver the result and report delivery, bounce or complaint events. The result email is a service message and is not used as proof that you agreed to marketing. You can read MailerSend's privacy policy.

We use Cloudflare Turnstile to reduce automated abuse. Cloudflare may process the challenge token, IP address, and browser or device signals needed to decide whether the request appears genuine. We also use the request IP address briefly for rate limiting. You can read Cloudflare's privacy policy and its data processing information.

For the requested result and security checks, we rely on our legitimate interests in providing and protecting the service and, where applicable, on taking steps at your request to provide the result. We do not sell these tool-result details.

Optional newsletter sign-up

The newsletter choice beside a tool result is separate, optional and unticked. It clearly offers The Week Ahead every Friday plus occasional Hearth & Petals recommendations and offers. You receive the requested result whether or not you choose it. If you tick it, MailerLite receives your email address, the two list groups that identify the newsletter and this tool-sign-up source, the sign-up date and time, and the IP information used for the sign-up. For a new sign-up, MailerLite sends a confirmation request; we do not start marketing to that address through this tool unless the address is confirmed. We use consent as the legal basis for newsletter and offer emails.

MailerLite manages our marketing list, confirmation, newsletters, automations, unsubscribes and suppression records. Some other newsletter forms on this site are supplied through Grow by Mediavine; those forms collect the details and choices shown beside them and pass sign-up information to the email service identified by that form. Read MailerLite's privacy policy and the Mediavine and Grow privacy information.

Every marketing email includes an unsubscribe link. You can withdraw consent at any time without affecting the lawfulness of earlier processing. Unsubscribing stops marketing but we may keep the minimum suppression information needed to honour that choice. Declining or withdrawing newsletter consent does not stop you using the tools or requesting a service result.

How long we keep this information

The website does not save the raw destination email address, raw IP address, tool answers, uploaded images or result-email content in its tool-email operational tables. It keeps visitor-linked keyed one-way identifiers, rate-limit counters and limited request or delivery state for no longer than seven days, then deletes them. These short-lived records help prevent duplicate sends, diagnose failures and control abuse.

To avoid silently exhausting our email provider allowance, the website also keeps anonymous aggregate counts of tool-result delivery attempts by UTC date and UTC hour. These counters contain no email address, IP address, tool answer or other visitor identifier. A date counter is deleted when it can no longer contribute to the current-date-plus-previous-30-dates enforcement window, and an hour counter is deleted when it can no longer contribute to the current-hour-plus-previous-24-hours enforcement window. They are retained only for those capacity-enforcement periods.

If you tick the separate newsletter choice, the website also keeps a pseudonymous consent-evidence record for six years. That record contains keyed one-way identifiers derived from the email and IP address, the exact consent wording and version, the tool sign-up source, the request and update times, and whether the provider accepted the request. It does not contain the raw email address, raw IP address or tool answers. We keep this separate record to demonstrate and manage the consent choice; it expires automatically after six years.

MailerSend keeps message and delivery records under its own current retention policy. Cloudflare keeps Turnstile information under its current privacy and retention terms. We do not state a fixed period for provider-controlled records because those providers set and may update it.

If you separately join the newsletter, MailerLite keeps your subscriber and consent record while we need it to provide the newsletter, manage the relationship and meet legal or suppression obligations. We review our list and delete or anonymise information when it is no longer needed, except for the minimum record needed to respect an unsubscribe, objection or complaint.

Processors, transfers and your choices

MailerSend, MailerLite, Cloudflare and Grow by Mediavine act as service providers for the purposes described above. They may process information in countries outside the United Kingdom. Where required, we use the providers' contractual and transfer safeguards.

Depending on where you live, you may have rights to ask for access, correction, deletion, restriction or a copy of your personal information, and to object to processing based on legitimate interests. You can withdraw marketing consent at any time. To make a request or ask a question, email help@hearthandpetals.com. You may also complain to the UK Information Commissioner's Office or your local data-protection authority.

Use of Cookies

Hearth and Petals uses cookies to enhance your experience while using our website. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site's systems to recognize your browser and capture and remember certain information.

We use cookies to:

  • Understand and save your preferences for future visits.
  • Compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future.

You can choose to disable cookies through your browser options. However, doing so may affect your user experience and some features may not function properly.

How We Use Your Information

We use the information we collect in the following ways:

  • To personalize your experience on our website and deliver content that is relevant to your interests.
  • To improve our website, services, and content based on user feedback and analysis of our website's usage.
  • To send periodic emails, if you have opted-in to receive our newsletter, containing updates, news, promotions, or related content.
  • To administer a contest, promotion, survey, or other site feature.

Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except for trusted third parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Affiliate Disclosure

Hearth and Petals participates in various affiliate marketing programs, which means we may get paid commissions on products purchased through our links to retailer sites. This helps support our website and allows us to continue providing valuable content to our readers.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we do, we will post a notification on the main page of our website and revise the updated date at the top of this page. We encourage you to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, please feel free to contact us using the information below:

Email: help@hearthandpetals.com

By using our website, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following any changes to this Privacy Policy will be deemed as your acceptance of those changes.

Children's Information

Hearth and Petals does not knowingly collect any personal information from children under the age of 13. If you believe that your child provided any kind of personal information on our website, we strongly encourage you to contact us immediately, and we will do our best to promptly remove such information from our records.

Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in hearthandpetals.com. This policy does not apply to any information collected offline or via channels other than this website.

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

//g.ezoic.net/privacy/hearthandpetals.com

Pinterest API Usage:

This website uses the Pinterest API to manage pin scheduling and analytics for the hearthandpetals.com Pinterest account. Pinterest data (board names, pin performance metrics) is accessed only by the site owner and is not shared with any third parties. No Pinterest user data from other accounts is collected or stored.