Benjamin Moore vs. Sherwin-Williams: A Comprehensive Comparison from a Pro Painter

Bob Thomas

Hello there! If you’re reading this, chances are you’re in the middle of a paint selection conundrum.

Two major players in the industry, Benjamin Moore and Sherwin-Williams, often leave homeowners like you scratching their heads.

Which one is the better choice? 

As a seasoned painter and decorator, I’ve had the chance to work extensively with both brands. Let’s dive in and compare them head-on!

Quick Summary

For those in a hurry, here’s a quick rundown: Benjamin Moore and Sherwin-Williams both offer high-quality paints with a wide variety of colors and finishes. Benjamin Moore stands out for its premium quality and exceptional color consistency, while Sherwin-Williams excels in coverage and durability. The choice ultimately depends on your specific needs, preferences, and budget.

Delving Deeper into Benjamin Moore and Sherwin-Williams

Quality and Durability

Benjamin Moore paints, such as their flagship Regal Select line, are renowned for their superior quality.

They’re known to offer remarkable color consistency, which is a big plus when you’re aiming for a uniform look.

My experience has been that it doesn’t fade or crack over time, maintaining its fresh appearance for years.

Sherwin-Williams has an edge in terms of durability.

Their Duration Home line, for example, is highly resistant to wear and tear.

It’s ideal for high-traffic areas or if you have kids or pets at home. 

I remember painting a client’s living room with Duration Home a couple of years ago, and it’s still holding up remarkably well despite the daily rough and tumble.


In terms of coverage, Sherwin-Williams takes the lead.

Their paints often require fewer coats to achieve the desired look.

This can save you time and reduce the amount of paint you need.

Benjamin Moore, on the other hand, might require an additional coat or two, especially for darker shades.

However, the end result is a smooth and rich finish that’s hard to beat.

Color Selection

Both brands offer an extensive color palette, but Benjamin Moore outshines with their curated color collections.

Their Color Trends and Historical Colors collections are particularly noteworthy.

Sherwin-Williams also provides a wide range of color options.

Their ColorSnap tool, which lets you upload a photo and matches colors within it to Sherwin-Williams paints, has been a lifesaver for many of my clients.


Sherwin-Williams generally comes in at a lower price point than Benjamin Moore.

That being said, you’re paying for the premium quality and color consistency with Benjamin Moore.

It’s a classic case of “you get what you pay for.”

Personal Experiences 

A few years back, I took on a project to revamp a quaint little café.

The owner wanted to maintain a vintage vibe, so we opted for colors from Benjamin Moore’s Historical Colors collection.

The depth of color we achieved was just stunning!

However, for my own bustling household, Sherwin-Williams’ durable paints have been a boon.

Frequently Asked Questions Section (FAQs)

Q. What are the main product lines for Benjamin Moore and Sherwin-Williams?

  A: Benjamin Moore’s main product lines include Regal Select, Aura, Ben, and Natura, among others. Sherwin-Williams offers product lines such as Duration, SuperPaint, Emerald, and Harmony.

Q. How does the cost of Benjamin Moore and Sherwin-Williams paints compare?

  A: Both brands offer a range of products at different price points.

Generally, Benjamin Moore paints tend to be slightly more expensive than Sherwin-Williams. 

However, the cost can vary based on the specific product line and location.

Q. Are there any eco-friendly options offered by these brands?

  A: Yes, both brands offer eco-friendly options. Benjamin Moore’s Natura line is zero VOC and zero emissions, making it a great choice for those concerned about the environment and indoor air quality.

Sherwin-Williams has several eco-friendly options, including the Harmony line, which was designed to help reduce VOC levels from potential sources like carpet, cabinets, and fabrics.

Q. How do Benjamin Moore and Sherwin-Williams perform in terms of coverage?

  A: Both brands generally offer good coverage, but the specific performance can vary between product lines.

Sherwin-Williams paints, particularly their higher-end lines like Emerald, are often praised for their excellent coverage.

Benjamin Moore also has paints with great coverage, with Aura being especially notable.

Q. Do both brands offer color matching services?

  A: Yes, both Benjamin Moore and Sherwin-Williams offer color matching services.

You can bring in a sample of a color you want to match, and they should be able to create a custom paint color for you.

Q. What about the durability of Benjamin Moore vs. Sherwin-Williams paints?

  A: Both brands offer highly durable paints, especially in their premium lines.

Sherwin-Williams Duration and Emerald lines, as well as Benjamin Moore’s Aura line, are known for their durability and resistance to wear and tear.

Q. How widely available are Benjamin Moore and Sherwin-Williams paints?

  A: Sherwin-Williams has its own stores across the United States and its products are also available in other home improvement stores.

Benjamin Moore is sold through independent retailers nationwide. Both brands also offer online shopping options.

Q. Which brand offers more color options?

  A: Both brands offer a wide range of color options, with thousands of shades to choose from.

You should be able to find the perfect color for your project with either brand.

Q. Can both brands’ paints be used for exterior projects?

  A: Yes, both Benjamin Moore and Sherwin-Williams offer lines of exterior paints that are designed to withstand the elements and provide long-lasting color and protection.


When it comes to Benjamin Moore vs. Sherwin-Williams, there’s no clear winner. Both brands provide excellent paint options with their own unique strengths.

Benjamin Moore offers exceptional quality and color consistency, ideal for projects where the aesthetics matter the most.

Sherwin-Williams, on the other hand, provides remarkable durability and coverage, perfect for high-traffic areas and families with children or pets.

Your choice will ultimately depend on the specific needs of your project, your personal preferences, and your budget.

Both brands have a proven track record, and I’ve seen beautiful results with both.

I’d recommend sampling the paints in your space before making a final decision. Remember, the best paint for your project is the one that meets your individual needs the most effectively.

Keep in mind, no paint will look its best without proper preparation and application. So, regardless of the brand you choose, take the time to prep your walls properly and apply the paint with care.

To wrap it up, Benjamin Moore and Sherwin-Williams are both excellent choices.

They stand as leaders in the industry

Suggested Products:

Benjamin Moore

  1. Aura Interior Paint: Aura is a premium line of paint from Benjamin Moore known for its excellent coverage, durability, and color richness. It is a self-priming paint, low VOC, and comes in thousands of colors.
  2. Regal Select Interior Paint: Regal Select is a high-quality paint that is easy to work with, has excellent hide, and is durable enough to withstand repeated washing. It’s available in several finishes including flat, matte, eggshell, and semi-gloss.
  3. Natura Interior Paint: Natura is Benjamin Moore’s greenest paint. It’s zero VOC and zero emissions, making it a great choice for people with allergies, chemical sensitivities, or who simply want to keep their indoor air as clean as possible. It also offers good coverage and durability.


  1. Emerald Interior Acrylic Latex Paint: Emerald is a premium line of paint from Sherwin-Williams known for its outstanding coverage, durability, and washability. It’s a self-priming paint, available in a wide range of colors and finishes.
  2. Duration Home Interior Acrylic Latex: Duration Home is a high-quality paint known for its durability and washability. It has excellent coverage and comes in matte, satin, and semi-gloss finishes.
  3. SuperPaint Interior Acrylic Latex: SuperPaint is a mid-tier paint that offers good coverage and durability at a more affordable price point. It’s also known for its versatility and is suitable for a wide variety of interior surfaces.

About the author 

Bob Thomas

A fully certified interior decorator and house painter , Bob Thomas brings immense expertise and knowledge amassed from many years of hands-on experience with residential, commercial and specialty painting and decorating projects of all sizes and scopes.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}