Sherwin-Williams vs Dulux: The Ultimate Paint Showdown for Your Home

Bob Thomas

Hey there, fellow DIY enthusiasts! Today, I’ll be taking you on a colorful journey as we explore two heavyweights of the paint industry: Sherwin-Williams and Dulux.

Let’s dive in and discover what makes each brand unique, and help you decide which one is the best fit for your next project.

Quick Summary

In the head-to-head comparison between Sherwin-Williams and Dulux, we’ll look at several key factors such as coverage and durability, price, availability, color options, and environmental impact. Keep in mind, the right choice for you will depend on your specific needs, budget, and the nature of your project.


Sherwin-Williams, a US-based company, has been a trusted name in the paint industry since 1866.

Known for its wide range of products for every type of painting project, Sherwin-Williams excels in quality and durability.

Across the pond, we have Dulux, a renowned UK brand, part of the AkzoNobel group.

Dulux is celebrated for its innovative products and a vast array of colors that mirror the latest design trends.

Coverage and Durability


When it comes to coverage, Sherwin-Williams’ high-quality paints, like their popular Emerald line, are known to provide excellent coverage with just a couple of coats.

Their paint’s durability is also a big plus. I remember using their Duration Home Interior Acrylic Paint for a kid’s room a few years back.

Despite the constant scrubbing and cleaning, the paint held up remarkably well.


Dulux paints, particularly their Easycare range, offer great coverage and impressive durability.

I recall using Dulux Once for a living room project, needing just a single coat to achieve a smooth, even finish.

Durability-wise, Dulux’s endurance line is designed to withstand everyday wear and tear, making it a solid choice for high-traffic areas.


Sherwin-Williams tends to be more expensive than Dulux.

However, considering its excellent coverage and durability, it offers good value for the money.

In contrast, Dulux offers a more budget-friendly range of products without compromising on quality.


Both Sherwin-Williams and Dulux paints are widely available.

Sherwin-Williams has a strong presence in North America with its own stores, and its products are also available online.

Dulux is extensively available in the UK and can also be purchased globally through various online platforms.

Color Options

When it comes to color options, both brands excel.

Sherwin-Williams boasts over 1,500 colors, while Dulux offers an impressive palette of over 2,000 colors. 

No matter what hue you’re after, both brands are likely to have it.

Environmental Impact

Both Sherwin-Williams and Dulux have made commitments towards sustainability.

Sherwin-Williams offers several eco-friendly paints, including zero VOC products. Similarly, Dulux’s Ecosure line is designed to minimize environmental impact, with lower embodied carbon than their standard paints.

Personal Experiences 

In my years as a painter and decorator, I’ve used both Sherwin-Williams and Dulux paints for various projects.

I found Sherwin-Williams’ paints to provide exceptional coverage, particularly when working on large, open spaces.

Dulux paints, on the other hand, are easy to work with, and their range of colors is just fantastic.

I still remember the deep, vibrant red from their feature wall range that brought a client’s dining room to life.

Frequently Asked Questions Section (FAQs)

Q. What is the sustainability profile of Sherwin-Williams and Dulux paints?

  A. Both companies are committed to sustainability, albeit in different ways.

Sherwin-Williams has a Sustainability Report which details their various efforts including reducing waste, decreasing energy consumption, and developing more eco-friendly products.

Dulux, on the other hand, operates under AkzoNobel, which has a strong commitment to becoming carbon neutral and relying on 100% renewable energy sources.

It’s important to review the specific product details to make an informed decision based on sustainability.

Q. What types of paints do Sherwin-Williams and Dulux offer?

  A. Sherwin-Williams and Dulux both offer a wide range of paint types, including interior and exterior paints, primers, and specialty paints.

Sherwin-Williams’ product line includes options like SuperPaint, Duration, and Emerald, each with their unique characteristics.

Dulux provides options like Diamond, Wash & Wear, and Weathershield. Always consider the nature of your project when choosing the type of paint.

Q. Are there professional-grade options available from Sherwin-Williams and Dulux?

  A. Yes, both Sherwin-Williams and Dulux have lines of paint that are favored by professional painters.

Sherwin-Williams has the ProMar series, which is well-regarded in the industry.

Dulux has a professional range that includes Diamond and Trade Weathershield, which are designed for professional use and larger projects.

Q. Can I find color matching services at Sherwin-Williams and Dulux?

  A. Yes, both Sherwin-Williams and Dulux offer color matching services.

If you have a specific color in mind, you can bring in a sample, and they can create a custom paint color to match.

It’s a valuable service if you’re trying to match an existing color or if you’ve found inspiration outside of their standard color ranges.

Q. How do Sherwin-Williams and Dulux compare in terms of customer service?

  A. Both Sherwin-Williams and Dulux have strong reputations for customer service.

They offer expert advice in their stores, and both have resources available online, including how-to guides, videos, and inspiration galleries.

The best way to gauge their customer service is to visit a local store and speak with their staff or contact their customer service teams online.

Q. Do Sherwin-Williams and Dulux offer any warranties on their paint?

  A. Yes, both companies provide warranties, but the specifics depend on the product.

For Sherwin-Williams, products like Duration and Emerald come with limited lifetime warranties. 

Dulux also offers a warranty, but the terms may vary based on the product and location.

Always check the product details and speak with a representative to understand the warranty fully.

Q. Are there any innovative products from Sherwin-Williams or Dulux I should know about?

  A. Both Sherwin-Williams and Dulux are at the forefront of paint technology and regularly introduce innovative products.

For instance, Sherwin-Williams has Paint Shield, which is the first EPA-registered microbicidal paint.

Dulux, under its parent company AkzoNobel, has created products like the Airsure range, which is designed to improve indoor air quality.

It’s worth keeping an eye on their new product releases if you’re looking for advanced features or specific benefits.


In the Sherwin-Williams vs. Dulux debate, there’s clear winner as both brands offer exceptional products.

Your choice ultimately depends on your specific project needs, location, and budget.

If you value high coverage and durability, and are willing to invest a bit more, Sherwin-Williams may be the better option.

If, however, you are on a tighter budget, or if a wide range of trendy color options is a priority, Dulux could be your go-to brand.

It’s worth noting that it’s always a good idea to test the paints in a small area of your space before committing to a large project.

Lighting conditions, surface texture, and other factors can all impact how the final product will look. So get those sample pots and start experimenting!

In the end, whether you choose Sherwin-Williams or Dulux, remember that preparation is key to a successful painting project.

Thoroughly clean and prep your surfaces, take your time with the application, and above all, enjoy the process of transforming your space.

Remember, paint is one of the most affordable and impactful ways to refresh your home, so don’t be afraid to get creative and try something new.

And, as always, feel free to reach out with any questions you may have. 

Suggested Products:


  1. Emerald Interior Acrylic Latex Paint: This is a high-performance paint that offers exceptional hide, coverage, durability, and washability. It contains anti-microbial agents that inhibit the growth of mold and mildew on the paint surface and has a smooth, beautiful finish.
  2. Duration Home Interior Acrylic Latex: This paint line is known for its excellent durability and washability. It’s great for high-traffic areas and can resist stains and withstand cleaning. It also has a low VOC formula, making it a more environmentally friendly option.
  3. SuperPaint Interior Acrylic Latex: An excellent choice for a wide range of projects, SuperPaint offers good hide, excellent durability, and a finish that holds up to repeated cleanings. It is also available in a wide range of sheens.


  1. Dulux Weathershield Exterior Paint: Known for its durability and weather resistance, Weathershield is formulated with MaxiFlex Technology to flex with the surface providing long-lasting protection for as long as 15 years.
  2. Dulux Diamond Interior Acrylic: This is a highly durable interior paint that offers excellent stain resistance, making it perfect for high-traffic areas. Its formulation is 100% acrylic and provides a smooth, beautiful finish.
  3. Dulux Wash & Wear: This range of paint is designed to create a hard-wearing finish that allows walls to be easily cleaned without losing their color or finish. It is an excellent choice for busy households and spaces like kitchens and bathrooms.

About the author 

Bob Thomas

A fully certified interior decorator and house painter , Bob Thomas brings immense expertise and knowledge amassed from many years of hands-on experience with residential, commercial and specialty painting and decorating projects of all sizes and scopes.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}